Using the Web to Brand a Character
In this article, we’ll be looking at ways that designer toys and their related characters are being promoted using the internet, social media, and content-sharing tools.
For those of you that aren’t familiar with what designer toys are, they are basically sculptural art pieces that are sold in limited editions. The designer toy world is an almost entirely character-based industry, and the web is used as the prominent source of marketing.
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Tags: design, entrepreneurship, six revisions, writing