Archive for October, 2012 Moving Up

Web designer creates non-profit sponsorship site

102312-biz-meyer By Mary Thurwachter While working as the webmaster for the Jewish Federation in Boca Raton, Rosston Meyer noticed how big name donors were recognized with their names on conference rooms and buildings. He wanted to find a way for people who weren’t affluent to be recognized for their support. It took a few years after leaving that job for Meyer to launch, a networking website for people and organizations searching for the perfect sponsor. Sponsorist, which offers free listings to non-profits, gives people the chance to browse through the website, link with sponsors and select a percentage that will automatically go to a charity of the listing user’s choice. Now that there is a virtual marketplace for sponsors, charities, and all things non-profit, people are given the chance to buy sponsors (at a reasonable rate) for practically anything, he said. Since launching late last year, the site has been featured on and in The Wall Street Journal. His site was named one of the top “Killer Start Ups” of 2011 by Working with a sales team, Meyer, who operates his business from home, is building the site’s presence in Florida by seeking events to be listed and then matching sponsors with those events. “We are also integrating new features into the site by year’s end including better sharing on social networks, embeddable widgets and geolocation,” he said. “Feedback has been good,” he said. “This is one of the best times ever to start a tech company.” Meyer’s full-time job is designing and developing websites. He has built sites for the Boca Center, Atlas Party Rental and several restaurants in Miami Beach. Born in Chicago, Meyer was a toddler when his family moved to Wellington. He was an English major in college and taught himself much of what he knows about computers. Education: Bachelor of Arts in English from University of Florida. Age: 32. Personal: Single. Lives in West Palm Beach. Hobbies: Playing guitar, art, biking. Career highlight: Being featured on CNN and in The Wall Street Journal. Favorite quote: “How accidental our existences are, really, and how full of influence by circumstance.” – Louis I. Kahn Click here to view the original article on  

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Building a Tri-County Tech Community

I wrote a guest post on the Miami Herald’s Starting Gate blog about some of the challenges that entrepreneurs not living in Miami face. Thank you to the other Broward and Palm Beach based entrepreneurs that commented on the article. View the original post here.

View from a Road Warrior: Building a tri-county tech community

Tech entrepreneurs scattered throughout Miami-Dade, Broward and Palm Beach counties face challenges to establish and expand support services outside of the metropolitan Miami locale. I have firsthand experience as an involved participant in the tech community, while living in central Palm Beach County. This post explores the genesis of the tri-county tech support system presently emerging outside of Miami.

There is considerable momentum in the tri-county S FL tech scene, including updates about new accelerators/incubators, constant news about Florida tech companies on this blog, and events such as the recent “Great Debate”. The subject of location percolates at each event and meeting, focusing on the one thing that is theoretically essential to a growing tech community: Is there a central location for South Florida tech?

One Single Hub?

Most discussions identify Miami as the purported central hub; however, the Miami organizations and events are likewise scattered throughout the greater Miami area (Downtown, Midtown, Grove, etc.). The variety of scattered locations throughout Miami-Dade is more diffused than in Palm Beach and Broward. A variety of locations have sprung up in Palm Beach and Broward, such as the FAU Campus area, which houses the Enterprise Development Corporation, and upcoming Caffeine Spaces, proving that we are far from designating a central tech hub in South Florida.

The geographic layout of South Florida simply does not emulate the high concentration of tech companies and services that exist in San Francisco, Boston or Seattle. Tech entrepreneurs and  professionals will benefit by a realistic and honest solution that results in successful events and necessary introductions. Stonly Baptiste of IndependenceIT agrees, saying that Miami has the best shot at being a major tech hub than most of the other areas of South Florida. Those of us in Fort Lauderdale can benefit from that growth and focus our energies in helping a growing community instead of the uphill battle of firing up a Fort Lauderdale tech hub.”

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Rentals Unlimited


Rentals Unlimited is New England’s premier event rental resource. With 6 locations in Massachusetts and Rhode Island, Rentals Unlimited has been the go-to company for event planners in the Boston area since 2004. Rosstamicah Design worked with the Rentals team to redesign their entire website, featuring a wish list system that lets event organizers create a quote request from over 5000 event rental products. The site is built with the Joomla content management systems and also features sections for the team, locations, news and press for the company.

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Sponsorist featured on

Sponsorist was featured as one of’s  ‘5 New Digital Services That Connect Events and Sponsors “Sponsorship is a critical issue for planners and brands. Whether the event is a community festival or a global technology conference, sponsors add dollars to the bottom line for the organizer. For the brands, event sponsorship can create strategic marketing opportunities to reach a target demographic. Here’s a look at five services working to simplify and improve the business of sponsorship sales. 3. Founder Rosston Meyer describes Sponsorist as being similar to Kickstarter: The platform makes it easy for anyone—individuals or businesses of any size—to sponsor events, nonprofits, schools, and sports teams. He launched the site in November 2011 and currently has more than 100 listings of events and groups looking for funding. Planners can create a listing for free, which includes the event’s date, location, description, and sponsorship opportunities. Meyer reviews each one before making it live.
Sponsors can browse categories such as tech events, sports, or charity sponsorships. By the end of the year, potential sponsors will be able to search events by location. There will also be an embeddable widget so planners can add Sponsorist to their event’s Web site. Sponsorist collects a fee of 10 percent from every sponsorship sold, and Meyer said so far there has been more than $10,000 in sponsorships sold. In the coming months, he plans to focus on reaching out to potential sponsors to make them aware of the site. “Right now it’s primarily a tool for organizers to help them manage their sponsorship sales in one place,” he said.

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