Archive for April, 2012

Sponsorist featured on

Sponsorist has been featured on CNNMoney’s “Innovative financing for small business owners” feature as one of five companies that has raised funding in unconventional ways. I used crowdfunding site to raise money for the beta development of the site. Read the entry below or click here to read the entire article.

“Crowdfunding worked for me”

Owner: Rosston Meyer
Location: Lake Worth, Fla.
I was about six months into developing, an online marketplace where businesses can buy and sell sponsorships from one another, when I realized I needed about $10,000 to get beyond the beta version. I tried talking to my local bank but because I didn’t have any sales, it wasn’t willing to help. Then I remembered meeting members of at a tech event a year earlier. So last summer, I began to put together a pitch including how I planned to grow and brand Peerbackers is a lot like Kickstarter, a crowdfunding site where you post your project and, in turn, friends and complete strangers can contribute money to help you grow your business. So I posted information about Sponsorist and started to spread the word through e-mail and Twitter to anyone I could think of. posted my project details on its homepage, which attracted even more traffic. Eventually, a total of 15 people agreed to back my site — two of which I had never even met — helping me raise $2,500, a quarter of my goal, in just eight weeks. I’m sure I annoyed a bunch of people by asking them for money but crowdfunding really worked for me. I was able to pay a developer to add just enough functionality to create a beta version. In return, took a 5% cut of the money I raised, and I sent my project backers T-shirts as thank-yous.

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New site layout in progress is currently being re-designed using the Twitter Bootstrap framework with a much cleaner, more modern look. The new layout will feature specialized landing pages for certain sponsorship categories, updated documentation for listing a sponsorship, advanced social sharing tools, as well as many other additional features. Be sure to check back when the new design launches in late April/early May of 2012!

New Homepage

How It Works Page

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