Archive for October, 2010

The State of the Creative Union

Note: This article was a collaborative effort between Jessica Kupferman of Pretty and Outgoing and myself. Thanks, Jessica!


We are all very fortunate to be living in a time that allows us all to witness huge breakthroughs in technology and ways we access the web. From the iPad, to the social media boom, to greater mobile and video functionality, our world is a world of web accessibility.

We wanted to survey some professionals in our field – web and graphic and motion designers, to find out their thoughts on how these changes in both technology and the economy have affected the work we do, our outlook, and what’s to come. With changes coming at us all so rapidly, we thought it would be prudent to take a “state of the union” of sorts: if for no other reason than to check current trends and thoughts of our colleagues.

1. What trends and advancements in technology do you see as the most exciting and how will those affect your work?

Almost every designer that took the survey had mobile as part of their answer to this question.  As mobile access becomes more popular, general consensus is that the web designer’s job will indeed become different and much more exciting.

“I’d say for web development it would be the rise of mobile as a real player. As phones & other mobile devices advance, clean, usable sites across platforms will be more in demand.” – Mike Conaty

“Mobile… I think we’re going to continue to see development in a broad variety of mobile devices. Once more organizations realize that content is being accessed and consumed in so many different ways, I believe there will be a push to deliver content based more on context than it is now.” – Michael Guill

Many designers also mentioned new and different types of web accessibility, such as the iPad, replacing desktops and even laptops. With breakthroughs in the ways consumers view the internet, not only will the technology change, but the sites and their accessibility will have to change as well.

“Computer as [an] appliance [is] finally here (and getting pretty cheap) – lots more people access services without all the hassles of a personal computer (use smart-phones, set-top-boxes, tablets etc. etc.)”
– Martin Luff

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